How do I build a catalogue?
You can set up a catalogue in no time at all. All you do is
insert product descriptions into the catalogue. To help your
customers find the products you can divide the catalogue into
sections and sub-sections, each dealing with a particular product
type. It is also possible to import existing product information
into a catalogue. The description of a product can include all
the pricing information you need, including taxes and shipping
charges. The product description can also include details of
any discounts you offer.
How will my customers access my
catalogue?
After you have built your catalogue you need to get it onto
your web site. With Actinic Catalog this is very easy to do.
With a single mouse click you simply upload the catalogue
to your web site and it's ready to use by anyone browsing
the Internet, or typing in the web address of your site. You
will need to ensure that your e-commerce site is publicised
and added to the appropriate search engine indexes.
For example if your catalogue contains fishing
equipment you could add the web site URL to your advertising
in specialised angling magazines. For more information on
how to market your e-commerce site click here.
How will my customers use this
catalogue?
The catalogue you build is designed to be very quick and easy
to use. Using an Internet browser such as Microsoft Internet
Explorer or Netscape Navigator your customer simply opens
the appropriate URL for your web site and is immediately welcomed
by your company's splash screen.
As a standard feature, you can present a
marketing message for your customers to read. For instance
you might wish to highlight special offers, the high quality
of your services, or the wide range of products that you can
offer.
Once Actinic Catalog is loaded the customer
browses through the sections, picking up an electronic "shopping
cart" and adding the products he/she wants to the cart.
When the customer proceeds to the checkout, he simply adds
name, address and payment details to a pre-defined order form.
With a single click of a button the customer "sends"
you the order which is stored at your web site ready for you
to download and process at your convenience.
Is the catalogue easy to use?
In the past, many Internet-based catalogues and shopping malls
have been difficult to use and rather slow. For on-line catalogues
built with Actinic Catalog this is not the case.
How do I keep the catalogue up-to-date?
You can make changes to the products in your electronic catalogues
at any time. Once changes have been made you simply upload
the revised catalogue to your Web site.
Can I change the
way my customers use my catalogue?
At any time you can change the way the catalogue is set up
to receive orders and payments. For example you can change
the marketing messages in the catalogue, stop receipt of orders
or disable receipt of payments by credit cards.
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